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clamp(20px,5vw,80px);border-top:1px solid var(--line)}.footer-brand{display:flex;align-items:center;gap:12px;font-weight:800;color:var(--muted)}.footer-brand img{width:44px;height:44px;border-radius:13px}.footer-links{display:flex;gap:22px;flex-wrap:wrap;color:var(--muted);font-size:14px;font-weight:700}.footer-links a:hover{color:var(--coral-deep)}.to-top{position:fixed;right:22px;bottom:22px;width:48px;height:48px;border:0;border-radius:50%;background:var(--ink);color:var(--paper);font-size:20px;box-shadow:var(--shadow-soft);opacity:0;pointer-events:none;transform:translateY(10px);transition:.3s ease;z-index:42}.to-top.visible{opacity:1;pointer-events:auto;transform:translateY(0)}
/* checklist */.checklist-page{background:radial-gradient(circle at top left,rgba(228,91,115,.13),transparent 38vw),var(--paper)}.checklist-landing{min-height:88vh;padding-top:120px;display:grid;grid-template-columns:minmax(280px,.9fr) minmax(320px,.8fr);gap:clamp(42px,7vw,90px);align-items:center}.checklist-landing h1{font-size:clamp(50px,7vw,104px)}.checklist-landing-image{aspect-ratio:4/5}.notice{padding-top:0;padding-bottom:40px}.notice-card{max-width:1120px;margin:auto;background:rgba(255,250,244,.78)}.notice-card h2{font-size:clamp(30px,4vw,56px)}.diagnostic{padding-top:70px}.diagnostic-heading{max-width:960px;margin-bottom:34px}.diagnostic-heading h2{font-size:clamp(42px,5.5vw,80px)}.checklist-panel{position:relative;max-width:1180px;margin:auto;background:rgba(255,250,244,.72);border:1px solid var(--line);border-radius:var(--radius-lg);padding:clamp(24px,4vw,54px);box-shadow:var(--shadow);backdrop-filter:blur(12px)}.checklist-topline{display:flex;justify-content:space-between;gap:22px;align-items:flex-start;margin-bottom:28px}.checklist-topline h3{font-family:var(--serif);font-size:clamp(32px,4vw,58px);font-weight:500}.checklist-sticky-score{position:sticky;top:92px;float:right;z-index:5;margin-left:18px;width:118px;height:118px;border-radius:50%;display:grid;place-items:center;background:var(--coral);color:#fff;box-shadow:0 20px 42px rgba(228,91,115,.25);font-weight:900}.checklist-sticky-score span{font-size:40px;line-height:.8}.checklist-sticky-score small{font-size:10px;letter-spacing:.18em;text-transform:uppercase}.intro-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-bottom:38px}.intro-grid label{font-size:13px;font-weight:800;color:var(--ink);display:grid;gap:8px}.intro-grid .wide{grid-column:1/-1}input,select,textarea{width:100%;border:1px solid var(--line);border-radius:18px;background:rgba(255,255,255,.7);padding:15px 16px;color:var(--ink);outline:none;transition:.2s ease}textarea{resize:vertical}input:focus,select:focus,textarea:focus{border-color:var(--coral);box-shadow:0 0 0 4px rgba(228,91,115,.1);background:#fff}.signals{display:grid;gap:18px}.signal-card{box-shadow:none;background:rgba(255,255,255,.5)}.signal-card legend{font-family:var(--serif);font-size:clamp(28px,3.3vw,48px);letter-spacing:-.045em;line-height:1.03;padding:0 0 18px}.signal-card legend span{display:block;font-family:var(--sans);font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:900;color:var(--coral-deep);margin-bottom:10px}.check-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:10px;margin:10px 0 18px}.check-grid label{display:flex;gap:10px;align-items:flex-start;border:1px solid var(--line);border-radius:18px;padding:14px;background:rgba(255,255,255,.48);font-size:14px;font-weight:650;line-height:1.35;cursor:pointer;transition:.2s ease}.check-grid label:hover{border-color:rgba(228,91,115,.32);transform:translateY(-2px)}.check-grid input{width:18px;height:18px;accent-color:var(--coral);flex:0 0 auto;margin-top:1px}.reading{padding:18px 20px;border-left:3px solid var(--coral);background:rgba(228,91,115,.08);border-radius:0 18px 18px 0;font-size:15px;margin-bottom:0}.result-card{margin-top:26px;background:var(--ink);color:var(--paper);position:relative;overflow:hidden}.result-card::before{content:'R.';position:absolute;right:-8vw;bottom:-13vw;font-size:30vw;font-weight:900;color:rgba(255,255,255,.05);letter-spacing:-.15em}.result-card h2,.result-card p,.result-card .eyebrow{color:var(--paper);position:relative}.result-score{position:relative;font-size:16px;text-transform:uppercase;letter-spacing:.18em;font-weight:900;color:var(--coral-soft);margin-bottom:10px}.result-score span{font-size:68px;letter-spacing:-.08em;color:#fff;margin-right:8px}.next-step{position:relative;background:rgba(255,255,255,.08);border:1px solid rgba(255,255,255,.1);border-radius:24px;padding:18px 20px;margin:24px 0}.next-step span{display:block;color:var(--coral-soft);font-size:12px;text-transform:uppercase;letter-spacing:.18em;font-weight:900;margin-bottom:8px}.result-actions{position:relative;display:flex;gap:12px;flex-wrap:wrap}.result-actions .btn.ghost{color:var(--paper);border-color:rgba(255,255,255,.22);background:transparent}.post-result-card{max-width:980px;margin:auto;text-align:center;background:linear-gradient(130deg,rgba(228,91,115,.92),rgba(241,146,158,.78));color:#fff}.post-result-card h2,.post-result-card h2 em,.post-result-card p{color:#fff;margin-left:auto;margin-right:auto}.post-result-card .btn.primary{background:#fff;color:var(--coral-deep);box-shadow:none}.subtle-link{display:block;margin-top:22px;color:#fff;text-decoration:underline;text-underline-offset:5px;font-weight:800}
/* proposal pages */.proposal-body{background:radial-gradient(circle at 18% 8%,rgba(228,91,115,.12),transparent 36vw),var(--paper)}.proposal-hero{min-height:88vh;padding-top:120px;display:grid;grid-template-columns:minmax(280px,.88fr) minmax(320px,.8fr);gap:clamp(42px,7vw,90px);align-items:center}.proposal-copy h1{font-size:clamp(54px,7vw,104px)}.proposal-tags{display:flex;gap:10px;flex-wrap:wrap;margin:26px 0}.proposal-tags span{padding:10px 14px;border-radius:999px;border:1px solid var(--line);background:rgba(255,255,255,.48);margin:0}.proposal-art{position:relative}.hero-poster{aspect-ratio:4/5}.proposal-intro{padding-top:60px}.section-kicker{display:block;text-transform:uppercase;letter-spacing:.18em;font-size:12px;font-weight:900;color:var(--coral-deep);margin-bottom:18px}.section-heading{max-width:1120px;margin-bottom:42px}.section-heading p{font-size:clamp(17px,1.4vw,22px);max-width:650px}.proposal-layout{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding-top:30px}.proposal-panel.pale{background:rgba(255,255,255,.46)}.proposal-list{list-style:none;margin:0;padding:0}.proposal-list li,.next-list li{padding:13px 0;border-bottom:1px solid var(--line);color:var(--muted);font-weight:650}.proposal-receive{display:grid;grid-template-columns:minmax(300px,.78fr) minmax(320px,1fr);gap:clamp(38px,6vw,84px);align-items:center}.proposal-side-image{aspect-ratio:4/5}.process-section{padding-top:60px}.step-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.commercial-section{display:grid;grid-template-columns:1fr 1fr;gap:20px;padding-top:30px}.commercial-card h2{font-family:var(--serif);font-size:clamp(36px,4.5vw,74px);font-weight:500;letter-spacing:-.055em}.next-section{display:grid;grid-template-columns:.7fr 1fr;gap:30px;align-items:start}.next-list{list-style:none;margin:0;padding:0}.proposal-related{padding-top:70px}.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.related-card{transition:.25s}.related-card:hover{transform:translateY(-5px)}.related-card.coral{background:linear-gradient(130deg,rgba(228,91,115,.92),rgba(241,146,158,.76));color:#fff}.related-card.coral span,.related-card.coral strong{color:#fff}.proposal-final{display:grid;grid-template-columns:minmax(320px,.8fr) minmax(320px,1fr);gap:clamp(42px,7vw,90px);align-items:center;background:linear-gradient(180deg,transparent,rgba(228,91,115,.07))}.final-image{aspect-ratio:4/5}.final-copy h2{max-width:760px}.final-copy .btn.ghost.dark{border-color:rgba(39,37,34,.2);background:rgba(255,255,255,.34);color:var(--ink)}
.reveal{opacity:0;transform:translateY(24px);transition:opacity .75s ease,transform .75s ease}.reveal.visible{opacity:1;transform:translateY(0)}.delay-1{transition-delay:.12s}.delay-2{transition-delay:.22s}
@media (max-width:1100px){.micro-closings{grid-template-columns:repeat(2,1fr)}.offer-grid,.journey-grid,.proposal-links-grid,.step-grid,.related-grid{grid-template-columns:1fr 1fr}.comparison-row{grid-template-columns:1fr}.comparison-row>div{border-right:0;border-bottom:1px solid var(--line)}.comparison-row>div:last-child{border-bottom:0}}
@media (max-width:900px){.nav-toggle{display:block}.main-nav{position:fixed;inset:0 0 auto 0;min-height:100vh;display:flex;flex-direction:column;align-items:flex-start;padding:110px 26px 30px;background:rgba(246,239,231,.96);backdrop-filter:blur(18px);transform:translateX(100%);transition:.3s ease;font-size:24px;z-index:35}.main-nav.open{transform:translateX(0)}.ab-hero,.ab-split,.ab-split.reverse,.ab-proof-strip,.checklist-landing,.proposal-hero,.proposal-layout,.proposal-receive,.commercial-section,.next-section,.proposal-final{grid-template-columns:1fr;min-height:auto}.ab-hero,.checklist-landing,.proposal-hero{padding-top:118px}.offer-grid,.journey-grid,.proposal-links-grid,.step-grid,.related-grid{grid-template-columns:1fr}.offer-card.featured{transform:none}.decision-strip{grid-template-columns:1fr}.intro-grid{grid-template-columns:1fr}.check-grid{grid-template-columns:1fr}.checklist-sticky-score{width:86px;height:86px;top:78px}.checklist-sticky-score span{font-size:30px}.ab-float,.floating-seal{left:18px;bottom:18px;width:105px;height:105px}.ab-float span,.floating-seal{font-size:42px}}
@media (max-width:620px){.section{padding-left:18px;padding-right:18px}.site-header{padding-left:16px;padding-right:16px}.brand-copy{display:none}.brand-logo{width:48px;height:48px}h1{font-size:clamp(48px,15vw,74px)}h2{font-size:clamp(38px,13vw,58px)}.ab-actions,.hero-actions,.final-actions,.result-actions{flex-direction:column}.btn{width:100%}.micro-closings{grid-template-columns:1fr}.site-footer,.footer{flex-direction:column;align-items:flex-start}.footer-links{flex-direction:column;gap:12px}.checklist-panel{padding:22px;border-radius:28px}.checklist-sticky-score{position:static;float:none;margin:0 0 20px auto}.signal-card{padding:22px 16px}.result-score span{font-size:54px}.proposal-tags span{width:100%}}

/* ============================================================
   CAMADA DINÂMICA DE CONVERSÃO (injetada via script.js)
   WhatsApp flutuante · barra fixa · exit-intent · FAQ
   ============================================================ */

/* --- Botão flutuante de WhatsApp --- */
.wa-fab{position:fixed;right:22px;bottom:84px;z-index:43;display:inline-flex;align-items:center;justify-content:center;gap:0;height:60px;width:60px;padding:0;background:#25D366;color:#fff;border-radius:999px;box-shadow:0 16px 40px rgba(37,211,102,.42);transition:width .32s cubic-bezier(.16,.84,.44,1),padding .32s,gap .32s,transform .25s,opacity .3s;overflow:hidden;opacity:0;transform:translateY(14px) scale(.9);pointer-events:none}
.wa-fab.ready{opacity:1;transform:translateY(0) scale(1);pointer-events:auto}
.wa-fab svg{width:30px;height:30px;flex:0 0 auto}
.wa-fab .wa-fab-label{max-width:0;opacity:0;white-space:nowrap;font-weight:900;font-size:14px;transition:max-width .32s ease,opacity .32s ease}
.wa-fab:hover{width:auto;padding:0 22px 0 18px;gap:11px;transform:translateY(-2px)}
.wa-fab:hover .wa-fab-label{max-width:260px;opacity:1}
.wa-fab::after{content:'';position:absolute;inset:0;border-radius:inherit;animation:waPulse 2.6s infinite;pointer-events:none}
@keyframes waPulse{0%{box-shadow:0 0 0 0 rgba(37,211,102,.5)}70%{box-shadow:0 0 0 18px rgba(37,211,102,0)}100%{box-shadow:0 0 0 0 rgba(37,211,102,0)}}

/* --- Barra fixa de CTA inteligente --- */
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:41;display:flex;align-items:center;justify-content:center;gap:18px;padding:13px clamp(16px,4vw,46px);background:rgba(39,37,34,.95);backdrop-filter:blur(14px);border-top:1px solid rgba(255,255,255,.08);transform:translateY(120%);transition:transform .45s cubic-bezier(.16,.84,.44,1)}
.sticky-cta.visible{transform:translateY(0)}
.sticky-cta .sc-text{margin:0;color:var(--paper);font-weight:750;font-size:14.5px;line-height:1.3}
.sticky-cta .sc-text b{color:#fff;font-weight:900}
.sticky-cta .sc-actions{display:flex;gap:10px;align-items:center}
.sticky-cta .btn{min-height:46px;font-size:13px;padding:0 20px}
.sticky-cta .btn.wa{background:#25D366;color:#fff;box-shadow:none}
.sticky-cta .btn.wa:hover{background:#1ebe5b}
.sticky-cta-close{background:none;border:0;color:rgba(255,255,255,.55);font-size:22px;line-height:1;cursor:pointer;padding:2px 6px;transition:.2s}
.sticky-cta-close:hover{color:#fff}
body.cta-open .to-top{bottom:88px}
body.cta-open .wa-fab{bottom:150px}
@media(max-width:720px){.sticky-cta .sc-text{display:none}.sticky-cta{gap:10px;padding:11px 14px}.sticky-cta .sc-actions{flex:1;justify-content:center}.sticky-cta .btn{flex:1}}

/* --- Modal exit-intent --- */
.exit-modal{position:fixed;inset:0;z-index:60;display:none;align-items:center;justify-content:center;padding:20px;background:rgba(39,37,34,.55);backdrop-filter:blur(7px)}
.exit-modal.open{display:flex;animation:exitFade .3s ease}
@keyframes exitFade{from{opacity:0}to{opacity:1}}
.exit-card{position:relative;width:100%;max-width:540px;text-align:center;background:var(--paper-2);border:1px solid var(--line);border-radius:var(--radius);padding:clamp(30px,5vw,50px);box-shadow:var(--shadow);animation:exitRise .4s cubic-bezier(.16,.84,.44,1)}
@keyframes exitRise{from{transform:translateY(22px);opacity:0}to{transform:translateY(0);opacity:1}}
.exit-card .eyebrow{display:block}
.exit-card h2{font-size:clamp(30px,5vw,48px);margin-bottom:14px}
.exit-card p{margin:0 auto 26px;max-width:430px}
.exit-actions{display:flex;flex-direction:column;gap:10px}
.exit-actions .btn{width:100%}
.exit-dismiss{background:none;border:0;color:var(--muted);font-weight:800;font-size:13px;cursor:pointer;margin-top:4px;text-decoration:underline;text-underline-offset:4px}
.exit-close{position:absolute;top:14px;right:18px;background:none;border:0;font-size:26px;line-height:1;color:var(--muted);cursor:pointer;transition:.2s}
.exit-close:hover{color:var(--coral-deep);transform:rotate(90deg)}

/* --- Seção FAQ (accordion) --- */
.faq-section{max-width:940px;margin:0 auto}
.faq-list{margin-top:30px;border-top:1px solid var(--line)}
.faq-item{border-bottom:1px solid var(--line)}
.faq-q{width:100%;text-align:left;background:none;border:0;padding:26px 0;display:flex;justify-content:space-between;gap:20px;align-items:center;cursor:pointer;font-family:var(--serif);font-weight:500;font-size:clamp(20px,2.4vw,31px);letter-spacing:-.035em;line-height:1.08;color:var(--ink);transition:.2s}
.faq-q:hover{color:var(--coral-deep)}
.faq-ic{flex:0 0 auto;width:36px;height:36px;border-radius:50%;border:1px solid var(--line);display:grid;place-items:center;font-size:22px;font-weight:400;color:var(--coral-deep);transition:.3s ease}
.faq-item.open .faq-ic{transform:rotate(45deg);background:var(--coral);color:#fff;border-color:var(--coral)}
.faq-a{max-height:0;overflow:hidden;transition:max-height .4s ease}
.faq-a p{margin:0;padding:0 56px 28px 0;color:var(--muted);font-size:16.5px;line-height:1.6}

@media (prefers-reduced-motion:reduce){.wa-fab::after{animation:none}.wa-fab,.sticky-cta,.reveal{transition:none}}

/* --- Preço nos cards de planos (home) --- */
.offer-price{margin:2px 0 14px;font-size:13px;font-weight:800;letter-spacing:.02em;color:var(--muted);text-transform:uppercase}
.offer-price b{display:block;font-family:var(--serif);font-weight:600;font-size:34px;line-height:1;letter-spacing:-.03em;color:var(--coral-deep);text-transform:none;margin-top:2px}
.offer-price small{display:block;margin-top:6px;font-size:12px;font-weight:700;color:var(--muted);text-transform:none}